

One of my favorite aspects of the Paris Metro is being surrounded by French advertisements. Just as in America, some are annoying (I am so sick of the 2007 French beauty pageant winner letting us know that, "Je suis volcanique"), some are bewildering, and some are quite artful. Even if you don't know French, you probably know enough about decoding signs and advertisements to get the gist of most of them. One of my favorites, one that I've seen in previous years, is the one advertising "soldes" or sales. By law, French stores can only hold sales twice per year. The chief of gendarmes sets the date for these sales, and limits it to a set amount of time. January is always one of those dates, and the advertisement I've posted show a harried but happy shopper. The ad is perfectly arranged in color and in composition. The model is impossibly balanced, tugging a plaid shirt (I think). Her collection of goods almost seems to be exploding from the bag, matching her unruly hair. If you blow up the picture, you'll see that she has bloody scrapes on her arms, presumably from shopping. Despite all this, her face displays carnavelesque joy. Doesn't make me want to shop, but I suppose I'm not the target group, since I seldom where yellow and black leggings. The other ad (just two today) falls more in the category of the inexplicable--at first blush. I'm not making light of leprosy, but if one spoke no French, I'm afraid the immediate reaction would be to wonder why the Metro station felt the need to ban zombies from the underground. Did the foundation really need to make the face of leprosy look so much like one of the extras in Michael Jackson's "Thriller"? The giant X made out of caution tape doesn't work at all. Much of the Metro system is now undergoing renovations, and similar tape is found throughout the system, so the immediate reaction is to think that sign isn't to be taken seriously, which takes away from its message. If you're like me, you probably thought that leprosy was, for the most part, a thing of the past, so if it is still prevalent, educating the populous may be important, but I think this sign deconstructs itself in an unfortunate and unintended way. By the way, if you click on the images they will load full sized.